Meeting the Universe

Announcement · October 2026

Announcing Unaware

Short Stories on How We Think

Avi Itzkovitch holding a copy of Unaware

There is an old saying: a penny for your thoughts. People used to say it when someone goes quiet, when it feels like they have gone somewhere we cannot quite follow.

We are naturally curious about what others think. We try to guess, to read between the lines, to understand what is happening behind someone’s words, actions, choices. And yet, even when someone tells us exactly what they think, it rarely feels simple. Thinking is messy. Layered. Contradictory. Two people can live through the same moment and walk away carrying completely different stories about what happened, each one quietly certain they are right.

This book was born from that curiosity.

I wanted to step inside the human mind — not to judge it, not to explain it from the outside, but to let it speak from within. Many of the stories you will read are inspired by real moments. Some were shared with me. Some come from my own experiences. Others grew out of observation and a deep fascination with the strange ways we explain life to ourselves.

During the writing of this book, a friend asked me how I could possibly know what people think. The question stayed with me. Because the answer felt both simple and profound. When you look closely, people seem very different. Different personalities. Different histories. Different fears, hopes, habits. But when you step back, something begins to repeat. The same movements. The same ways of protecting ourselves, justifying what we do, holding on, fearing loss, explaining pain, convincing ourselves that the story in our head must be true.

The mind is constantly trying to make sense of things. It wants clarity. It wants certainty. When something feels unclear, it fills in the missing pieces, much like when we look at an unfinished image and somehow still see the whole picture. Over time, what we think becomes what we believe, and what we believe quietly shapes the way we live. We do not simply have thoughts. Often, without noticing, we begin to live inside them.

The mind also moves through time — replaying what happened, imagining what might happen next, preparing, rehearsing, worrying, hoping, trying to feel safe, trying to stay in control. Yet life itself is always happening now. There is a difference between thinking about life and actually experiencing it, and perhaps much of our suffering begins in that distance.

My previous books explored this territory directly, guiding readers from the mind toward the heart, into the nature of love and why we struggle within it. This book goes there differently. Through story. Through fiction. Because sometimes a story can quietly slip past the defenses that even the clearest teaching cannot.

I wanted to reveal what life feels like from the inside. What moves through the mind of a world leader before impossible decisions are made. What sits beneath the chaos of a rockstar’s life. What happens inside us when we overthink, justify our choices, sabotage ourselves, wait for someone to stay, explain our own worst behavior, or sit silently as a child while adults argue in the next room.

These are not distant questions. They are part of how we all live, often without noticing.

This book is an invitation to step into those moments — not to judge them, but to see them.

My invitation is simple: read slowly. Let each story stay with you before moving on. Some may feel light, even humorous, while quietly revealing something deeper underneath. Others may feel harder to sit with. Notice what moves in you. What feels familiar. What you resist. What you recognize.

You may begin to notice how the mind explains, protects, fears, hopes, and creates a world that feels unquestionably true. And perhaps, in seeing that, something opens — not through force, not through self-improvement, but through recognition. Through seeing that there may always be another way of looking, another way of understanding, another story quietly waiting underneath the one we have believed.

Some stories come to entertain.
These stories are here to awaken.

Learn more about Unaware and get your copy →